Woman walking with the chocolate The Betty Ate Collection bag Woman walking with the chocolate The Betty Ate Collection bag

Temporarily Sold Out

This batch is gone… but another’s in the oven. The first batch of The Betty Ate Collection sold out fast, but another batch is baking. Join us for the second drop on September 10 at 9 a.m. ET to snag your favorite cake-inspired handbag, while supplies last.

Woman wearing Yellow The Betty Ate Collection bag
Woman wearing Yellow The Betty Ate Collection bag

Yellow Cake Bag

$ 89.00 Sold out

Bring a little sunshine wherever you go with the Betty Ate Yellow Cake Bag. Inspired by Betty Crocker Super Moist Yellow Cake Mix and Rich & Creamy Milk Chocolate Frosting, this celebration-ready statement piece turns an iconic cake into wearable, craveable style.

Crafted from premium vegan leather, the handbag features thoughtful details inspired by Betty Crocker's refreshed packaging, including a colorful label matching the Betty Crocker Super Moist Yellow Cake Mix box and Betty's signature Red Spoon zipper pull signed "xo, Betty." Complete with interchangeable cake-inspired accessories that twist on and off, each bag lets you mix, match and personalize your look just like you would decorate a Betty Crocker cake.

Your purchase includes:


  • One Betty Ate Yellow Cake Bag

  • One Betty Crocker Super Moist Yellow Cake Mix

  • One Betty Crocker Rich & Creamy Milk Chocolate Frosting

  • Nine interchangeable accessories:

    • Three festive birthday candles

    • Three delectable chocolate swirls

    • Three juicy strawberries



  • One detachable crossbody strap

Select your flavor:

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